4/30/2023 0 Comments Rekord buddy money back guarantee![]() It’s widely accepted in the marketing community that the longer a customer has to try the product before sending it back, the less likely they will return it and ask for a refund.When you offer a short return period-such as a few days or weeks-people will be wary of your promises. Give the customer a fair time period to try the product.“We are so certain you’ll love _,” or “We believe so strongly in _’s ability to do _,” are just a few examples of presenting your belief in the product. A statement letting your potential customers know you believe in your product.There are four main things your guarantee should encompass… Now that you know the different types of guarantees let’s explore how to write and develop your own guarantee. ![]() “If you follow my directions I guarantee you’ll double your investment by the end of this six-week course or I’ll give you double your money back!” Writing a Guarantee This is also a widely used guarantee style for income producing programs like work-at-home and investing courses. This is a common guarantee for fitness and diet products because often the results are the only thing they can guarantee. “If you don’t get _ results by _ then you’ll get 100% of your investment back.” Take a look at ’s compelling guarantee that sets them apart from other booking sites:Ī basic template for a results guarantee is: Hotels and hotel booking sites use very strong guarantees to instill trust. Service guarantees are primarily used in service industries. They weren’t guaranteeing you’d love the pizza, just that you’d get it hot in 30 minutes or less. To guarantee your service just look to Domino’s. In fact, if for any reason you’re not completely satisfied, just return your _ within _ days and we’ll issue a full refund.” Guaranteeing Your Service “We know you’ll love this _ as much as we do. This is what some marketers call the “classic” guarantee.Ī standard template for a product guarantee is: Three basic things: your product, your service, and the results … Guaranteeing a ProductĪ product guarantee is a claim that your customer will be happy with your product. Now that you see the power of the right guarantee, let’s talk about writing a guarantee for your own product or service … What can you guarantee? ![]() While this guarantee worked fantastically then, you might know that since then Dominos has changed their guarantee again. It saved Domino’s Pizza so it could become the multimillion-dollar franchise we know today. ![]() You might be familiar with their famous “Pizza delivered fresh in 30 minutes or it’s free” guarantee. One of the business partners sold his share and got out of the venture, but the other one decided to stick with it. They were on the verge of collapse in the 1960s. To skeptical consumers a solid hassle-free guarantee is a HUGE benefit-and we all know benefits convert potential buyers into paying customers.Ī great example of a guarantee in action is pizza delivery giant, Domino’s. Even if a product or service has a good and fair guarantee, it’s often only mentioned as a side note. The guarantee is also the last final push to make a sale. ![]() It tells the prospect that you stand behind and believe in your product. The guarantee is possibly the strongest sales tool anyone can leverage. It’s much more than a return policy with strings attached. The right guarantee builds relationships with your customers and inspires trust. Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. ![]()
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